New transit pass for college students is a hit
Survey says: 91 percent will buy another pass
The purpose of the Metro Transit survey was to assess students’ satisfaction in the pass, what motivated them to buy a pass and learn more about students’ transit use, among other factors.
Seventy percent of all “Go-To College” pass rides are taken on Metro Transit buses; 24 percent on other regional providers and six percent on light rail.
Why did students buy the pass? Of those surveyed, 34 percent of respondents said price of the pass was a motivating factor, 28 percent said they had no car and 25 percent said they believe in the benefits of public transportation.
Among other findings:
- 26 percent of the respondents are new transit users
- 57 percent are either freshmen or sophomores
- 29 percent said that they would drive more if not for the pass
- 49 percent of the rides are during times other than rush hour
- 70 percent of the rides are on Metro Transit buses, 24 percent on regional provider buses and 6 percent on rail
When asked if they would buy another pass in the spring, 91 percent of the respondents said they would.
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